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Research papers
People insights at the fuzzy front of innovation
For human centric innovation it is important to understand people in their everyday life context and anticipate this in developing and creating solutions.Therefore it is necessary to involve people in the design and creation processes of innovation;...
Catalogue: Congress 2006: Foresight
Authors: Lucile Rameckers, Stefanie Un
Company: Philips International
June 15, 2006
Research papers
Towards the evolutions and revolutions in future research
This paper proposes a social networking and Action Research approach to futures research in a time of transformative paradigmatic change. It is the underlying thesis of this paper that this situation calls for hybridization of methods from different...
Catalogue: Brandmatters 2006
Authors: Marco Bevolo, Nick Price
Company: Philips International
February 8, 2006
Research papers
People insights at the fuzzy front of innovation
For human centric innovation it is important to understand people in their everyday life context and anticipate this in developing and creating solutions.Therefore it is necessary to involve people in the design and creation processes of innovation;...
Catalogue: Qualitative 2005
Authors: Stefanie Un, Lucile Rameckers
Company: Philips International
November 13, 2005
Research papers
From aesthetic trends to new value signs
In 2004 Philips launched its new brand positioning 'Sense and Simplicity'. To articulate this positioning through design, Philips Design works according to the High Design process; a multidisciplinary and human-centered approach that led to...
Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Brechje Vissers
Company: Philips International
March 1, 2005
Research papers
Consumer behaviour and demand projections for the consumer electronics market in Brazil
The paper shows how it is possible to measure the influence of short-term cyclical factors on consumers' purchasing decisions in conjunction with factors specific to the market under analysis and obtain consistent models with satisfactory predictive...
Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Ana Hutz, Christian Andrei, Gustavo Madi Rezende, Elisabete Paschoal
Company: Philips International
April 18, 2004
Research papers
Research for innovation
Philips Design is a global community of professionals, focused on delivering competitive value to its clients through design, and striving for innovation in both design services and in the solutions offered.This paper based on the 2003 research...
Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Author: Monica Bueno
Company: Philips International
November 5, 2003
Research papers
